Trezor's affiliate program lacked structured management and a consistent growth strategy when I took it over in May 2024. The crypto hardware wallet space is highly competitive, with strict compliance requirements around how the product can be marketed. The goal was to scale revenue and traffic while maintaining ROAS efficiency and protecting brand integrity across a diverse partner network.
Sourced, vetted and onboarded partners spanning content publishers, comparison platforms, coupon and deal sites, and individual creators — avoiding over-reliance on any single channel type.
Despite significant year-over-year growth in traffic volume, ROAS held steady or improved across the same periods. More volume, better returns.