MAKE needed a way to reach potential users organically — people already expressing frustration with their current banking solution, not cold audiences who had never considered switching.
Telegram is where a large portion of fintech-adjacent communities live and talk openly. The opportunity was to identify those conversations in real time and reach out directly before competitors did.
To execute the strategy at scale, I built a custom Telegram bot that monitors any number of channels for specific keywords and sends an instant alert the moment one is detected — with a direct link to the message.
Fully manageable via commands. No restarts, no manual checks, no missed signals.
The moment a monitored keyword appears in any tracked channel, the bot fires an alert with the exact message and a direct link. The team can respond within seconds — before the conversation moves on.
Above: live alert triggered by the keyword "bank" detected in a Telegram channel, with a direct link to the message.