At the top of the marketing funnel, Digital PR stands as a powerful tool for raising awareness. By getting mentioned on popular websites, social media, and influential blogs, brands can attract more people to their website and make them aware of what they offer. This increased visibility can lead to more website visits, more inquiries, and ultimately more sales.
Performance PR: Getting Real Results
Performance PR is about achieving actual outcomes, not just hoping for the best. Brands set clear goals and keep a close eye on how things are going every step of the way.
Imagine a brand wants to sell more of a new product. With Performance PR, they use different strategies like getting mentioned in the news, creating content, and partnering with online influencers to drive sales. But they also pay attention to the numbers, seeing exactly how many sales they’re making and how much it costs.
The good thing about Performance PR is that it’s all about results. Brands can see exactly what they’re getting for their efforts and make changes if needed.
Positive Impact on SEO
One big benefit of Digital PR is that it helps with Search Engine Optimization (SEO). When other websites link to your site, it tells search engines that your site is trustworthy and valuable. This can boost your site’s ranking in search results, making it easier for people to find you when they search for similar topics.